A combination of memorial service and charitable fundraiser, World Cry was the dream of an American Michael Jackson fan named Amber Sipes. 
It brought fans together by the glow of candlelight, to read poems and messages for Michael on the anniversary of his passing, and to sing along to Michael’s recording of ‘Cry’ from the ‘Invincible’ album. 
‘We all cry at the same time tonight.’ 
The first time I participated in World Cry was on 25 June 2010, at Piccadilly Circus in London. Like many other fans, I’ve done it at the same time every year since, either in a group or a quiet space of my own.
The most memorable was in 2013 when I planned to be at Neverland, presumably by myself, to remember Michael in private outside the gates of his former home. Only it turned out that I wasn’t to be alone. Lonjezo from Malawi and Marge from Toronto also arrived to pay their respects. Although they hadn’t known about World Cry, both happily joined in with me in a close circle as I spoke a quiet introduction and prayer/mediation intention, and then turned on the song on my phone.
An incredible thing happened. Michael sang ‘Somebody shakes when the wind blows…’ and the branches of the Neverland oaks stirred overhead in the wind, their leaves sighing like the sea that can be heard in the recording.
As the song reached its impassioned crescendo, our close circle became a spontaneous group hung. It was an experience both inexplicable and wonderful.
‘Cry’ is a very special song. Joe Vogel refers to it as a universal lamentation.  When used in solidarity with others during World Cry on 25th June each year, it becomes a prayer for healing for both the planet and our own wounded souls – and for Michael, whose reputation has been constantly under attack from many sources since his passing.
When his album, ‘Invincible’ was released in 2001, the song almost seemed to go un-noticed, or was dismissed as messianic. Even generally favourable album reviews often seemed to miss the heavier material, like ‘Cry’.
‘On “Invincible” he goes back to what he does best—breaking down musical barriers while fighting to get the girl.’ 
This quote from PopMatters appeared on the Michael Jackson social media accounts on 7 Oct 2016. It’s fairly typical of some of the positive reviews the ‘Invincible’ album received on its release, and seems to saying ‘Hooray! The king of pop has gone back to entertaining us rather than wanting us to help him change the world.’
These reviews, despite being complimentary, make me wonder how many times the author listened to the album before penning the review. What about ‘All the Lost Children’ which, although having a sweet melody, is about a serious subject, and what about ‘Cry’?
‘Cry’ seems to me to be very much a plea from Michael, who had earlier in his career encouraged us to ‘make that change’ and ‘heal the world’ and who now begs us to help him get on with the job of making it happen: ‘we can do it if we try’.
This track is an obvious successor to ‘Earth Song’ and sung with such passion, it’s difficult to believe Michael didn’t write it himself. The composer was R. (Robert) Kelly who also wrote ‘You Are Not Alone’ and ‘One More Chance’.
It doesn’t really matter. In performing the song and producing with Kelly, Michael makes it his own. Here is an artist, globally adored, who has willingly taken on the mantle of healer – to use what he saw as his God-given gifts, to make the world a better place; to heal the children; to save the planet.
But, despite ‘Heal the World’, despite ‘Earth Song’, the world and many of its children, were still in trouble. No matter how sweetly he sang, or how passionately he raged into the microphone in the dark of the recording studio, not enough of us had taken up the mantle to make the world a better place.
‘I can’t do it by myself’. 
In using ‘Cry’ as a memorial song on the fateful date of June 25th once a year, we are acknowledging our pain and loss over the death of Michael Jackson. But we are also joining him in his plea for the planet. We WANT to make it a better place. We WANT to share the load that he took up when he first started writing and singing songs that made us think about important issues.
When he found his personal voice, and put his fears, longings and prayers into words and music, Michael Jackson willingly shouldered the mantle of light-bringer, to shine a light into the dark corners of global society, so we could see for ourselves what work needed to be done.
Every time I listen to ‘Cry’ I find myself thinking, in response to Michael’s plea, ‘You are not alone in this. We are here to share the load with you. We will carry on the work for you.’ And, if we have our way, we will let everyone know that it was Michael Jackson who inspired us and showed us the way.
‘Change the World’. 
 ‘Cry’ by R. Kelly http://www.metrolyrics.com/cry-lyrics-michael-jackson.html
 Vogel, Joseph “Man in the Music: The Creative Life and Work of Michael Jackson!
[6 and 7] ‘Cry’ by R. Kelly